Tuesday, March 23, 2010

Marriage: A Commercial Business?

Marriage is a sacred union between a man and a woman who make a promise to be together for lifetime. This is why such long pujas and ceremonies are performed to strengthen the matrimony.

But, it seems this lifetime bond called marriage has also come under the knife of glamour. Television industry has decided to take a big leap by conducting swayamvars on national TV, the new in-thing, catching everyone’s attention. Coming up with multitude of ‘reality shows’ on TV related to everything one can think of, from performing tasks to talent hunts to blind dating to raising kids to weight losing to speaking truth to loyalty tests …they have done it all. It is now the turn of finding prospective grooms and brides for the celebrities on Indian television.

Amidst the shutterbugs, Rakhi Sawant followed by Rahul Mahajan were found looking for right life partners. These were supposedly the reality shows where based on the skills of the prospective matches, they would choose their better halves. Each contestant gets to ‘hobnob’ with the celebrity seeking partner but instead of being a tête-à-tête as it should be, it has become a matter of national show. By now, we all are aware of the realism in the reality based shows; to me, they are a mere gimmick to attract audience, thus the TRPs, by generating sensationalism.
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Marriage, too, has clearly become commercialized. Television broadcasts are made for Indian audience to gaze at the very private and exclusive meetings between the prospective couple. Is it really alright to objectify men and women in such a manner? Is there no way of stopping such commercializing of relations? We always say it’s their business and when they don’t mind, why should we. But, is shrugging off to everything happening around really the right way of dealing with them?

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