In traditional Bangla, holud stands for turmeric. The turmeric paste is applied on the body of the bride-to-be before their wedding day. As per the general belief, turmeric has medicinal qualities, which purifies the skin and adds a glow to it. Turmeric also helps in reducing the dark spots and pigmentation, and also reduces body hair growth. The turmeric also leaves the skin soft and supple, giving it a fairer appearance. All these benefits are combined with the essential oils to make it more effective for the skin.
In the Bengali matrimony, there is a ritual named as Gaye Holud, in which the bride and groom are applied with the turmeric paste. The turmeric used during Gaye Holud is not the turmeric which is used in the cooking, but the fresh ones. The bride wears a yellow saree during the ritual, and the exposed arms, legs and face are massaged with turmeric paste, which is believed to enhance the beauty of the bride. The term 'Gaye Holud' literally means 'Body Turmeric', referring to application of turmeric on the body before the wedding.
The tradition of Gaye Holud is generally performed by the ladies of the family, who massage the turmeric paste over the bride’s body, tease her and crack jokes to create a light and fun-filled atmosphere. The bride is also offered traditional sweets to make her new life full of sweet taste. With time, the custom of Gaye Holud has changed, and the groom’s family is also invited to the function. However, as per the customs of Bengali matrimonial, the groom is not allowed to join the function and see the bride, unless they are married. Similarly, the groom is also applied with the paste of turmeric, and the bride is not allowed to see him.
Author: Rashmi Karan
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